25th Annual Woodies on the Wharf Had… Sun, Fun and Aloha

Twenty-five years ago, who knew a casual meet-up of California woodies would grow to be the biggest event in the City of Santa Cruz? This year the city celebrated Woodies on the Wharf with a giant party the night before the big woodie show. The Museum of Art and History displayed a massive collection of woodie and surfing memorabilia and gave us their rooftop garden where we hosted a reception for woodie owners and city bigwigs.

The city of Santa Cruz celebrated WOW with a huge reception and display of woodies/surfing memorabilia at the Museum of Art & History. The adjacent street was closed for woodies only, and Jim Vickery (’46 Ford, left) and NWC President “Malibu Bill” Sampson (’48 Mercury) took advantage of the reserved parking. City officials say WOW has grown to be the largest event in town.

A surf band played on the museum’s patio and the adjacent street was closed for a display of woodies, including the seven cars that have attended all twenty-five WOW events!..

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Santa Cruz Woodies hosted a reception on the museum’s rooftop garden for visiting woodie owners and city dignitaries. The club went big this year to celebrate the 25th.

WOW25 actually got underway in January with the choice of a poster artist. In 1995, our first poster featured a cartoon by legendary Santa Cruz artist Jim Phillips. Jim’s work includes the iconic Screaming Blue Hand seen on T-shirts and skateboards the world around. It seemed only natural that Jim’s son, Jimbo, who himself a renowned surf/skate/rock artist, do our 25th poster.  It was a good call. For the first time in WOW history the poster totally sold out.

Past SCW President Jim Vickery found himself “depicted” at the museum with a display honoring his service as a NWC West Region Director.

The club also produced a 25th anniversary water-transfer decal, a metal shop sign, a vintage-style license plate topper, and more – all of which was handed out to woodie owners in a jam-packed goodie bag. We also produced a variety of hats, T-shirts and sweatshirts, which all sold out. Merchandise-wise, it was the club’s best year ever.

Tom & Diane Walsh’s beautiful ’47 Ford station wagon scored a coveted spot on the patio of the Museum of Art & History.

While Saturday is the big day on the wharf, WOW25 actually kicks off Thursday with a meet-and-greet at the seaside home of Alan and Jule Hilton. Their place overlooks the Santa Cruz Beach Boardwalk, and their annual party has become the unofficial start of the WOW weekend.

On Friday morning Jim and Patty Ferdinand hosted their annual Grits, Gravy and Bloody Mary breakfast, which includes a Hawaiian-style paddle-out to honor the memory of the members we lost this year: “Big Tim” Mattson, Randy Perez, and Pat Kleman. Both Tim and Randy were gifted car builders, and Pat served as “First Lady” when husband Rod was SCW president. There was a bit of a south swell running, so most of us stayed in the water afterwards for a fun little surf session.

Bob & Connie Lopez (left) and granddaughter Mackenzie brought woodie fans Karlie, Brylee and Troy to the Friday morning surf session. Connie caught the wave of the day.

Each participant found a vintage-style water-transfer decal in their goodie bags.

Friday afternoon we were off to the Ocean Pacific host hotel for some R&R around the pool before the museum event that evening. The club arranged shuttle buses to ferry folks downtown and back, a short but well-appreciated ride after an night of partying.

We were on the wharf the next morning before the crack of dawn and by 8:00 am we’d already registered more than a hundred woodies. Many owners target WOW to debut newly-built cars and this year was no exception.

There is no better venue anywhere for a meetup for woodie cars and the folks who love ’em. Santa Cruz officials estimated this year’s WOW drew upwards of 15,000 people. Over 25 years it’s grown to be the city’s biggest annual event.
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Sadie Atwood puts the final buff on Grampa Warrens’s shoebox Ford.

This was the first woodie show for Greg and Penni Tidwell’s gorgeous, Washington Blue ’50 Ford. It ran away with the Woodie Owners’ Favorite trophy. People’s Favorite went to Jim and Teresa Shield’s knockout ’39 Ford. Their car was literally brand new on its maiden voyage when it was T-boned by a young driver less than a mile from the wharf. Even with a crumpled fender and splintered door, the quality of this car was easy to appreciate.

Later Jim said “I can tell you this, when tragedy struck it couldn’t have happened in a better place”.  By the end of the day, Jim had the fender sorted out and an appointment with Ron Heiden for the wood repair.

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Toni Wilkerson’s ’39 Ford runs a hopped up flathead
Mick Carolan drives his shoebox Ford up from So Cal every year and has made every single WOW.
Mick had a tire cover painted to celebrate the 25th event.

Admission to WOW has always been free to both woodie owners and the public, with proceeds from a giant, day-long raffle going to local charities. Members Lucy and Jerry Stanley manage this massive undertaking and raised nearly $8000 this year for groups like the Junior Lifeguards, Ride-a-Wave Foundation and the Santa Cruz Surfing Museum.

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Greg & Penni Tidwell’s stunning ’50 Ford took home the Woodie Owners’ Favorite trophy.
Toni Wilkerson and family announce the Flathead Woodie Award, made each year in memory of her husband, Dave Wilkerson. This years’s recipients were Warren &Katie Atwood.
Bob Pearson (left) of Pearson Arrow Surfboards presents a new longboard to lucky raffle winner John Siragusa,
Award winners were (left to right) People’s Choice: Jim Shields – ’39 Ford, Woodie Owners Choice: Greg Tidwell -’50 Ford, and Long Distance Award: Larry Lemmon.

Years ago, as the number of woodies attending climbed, we had to find a way to get them off the wharf quickly at the end of the day without radiators (or tempers) overheating! Our local Police Department came to the rescue.

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Exit parade off the wharf is a mini event in its own right.

They block off streets around the wharf allowing us to drive straight off en masse, without a slowdown. This “exit” has become an event in its own right with fans and photographers jammed along the route. Once off the wharf we congregate a block away at the Ocean Pacific hotel for a big tailgate party. There’s a catered spaghetti feed, an auction and raffle, plus music, singing and carrying-on late into the evening.

Gorgeous 1950 Ford wagon belongs to SCW members Gary & Nancy Pettigrew.
Greg Smedsrud all the way from Minnesota, signs in his “Surf Crosley” upon arrival on the wharf.
Although probably a dream ride on the open road, Ken Gimelli’s ’56 Cadillac Viewmaster wagon didn’t have much of a trek. He lives about a mile away at the Santa Cruz Yacht Harbor. Of 19 originally built by Hess & Eisenhardt Coachbuilders, this is one of only seven of these Caddies reputed to exist today.
Second-generation SCW member Gillian Kleman draws tickets in the giant all-day raffle. The club raised nearly $8000 this year for local charities.

On Sunday morning, Sophia’s Cruise brings 60 to 70 woodies back together for a run along picturesque West Cliff Drive. It ends at the local Yacht Harbor where the club hosts coffee and pastries, to accompany thank-you’s and good-byes. As Bruce Browne said in the movie “The Endless Summer,” if you weren’t here this year, “you REALLY missed it.” Santa Cruz Woodies would like to thank the owners who attended and brought along 186 woodies, as well as all the SCW club members who worked so hard to make WOW25 a memorable success.

SCW member and legendary surf photographer Bob Barbour (center) designed a very special custom surfboard for the event, which was built by Bob Pearson
Photo by: Howard Benfield
Where’s Waldo? Twenty years ago a well known NWC member who will remain nameless flew in to check out the WOW event. We asked if he might park his rental car at the far end of the lot with the other daily drivers. His response was that since he paid for a room he could park wherever he wanted. SC Woodies gave up shaming him years ago and now his rental car has simply become of the little quirks of the event. Can you spot it?
Town and Country “land Yachts” included, at the far right, the V10 Viper-powered T&C built by the late Gary Meadors, founder of the Goodguys Rod & Custom Assn.
Residents of homes along the Sunday morning beach cruise route host breakfast parties to cheer the woodies as they roll by
This year the ’46/47/48 Fords formed their own line-up to face off against the rank of shoebox Fords.